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BARILLA & Wasa

Copy, Organic Social / Client: Barilla US

Making people crave pasta (and crispbread) as much as I do.

 
 
 
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WHAT I’M COOKING

  • copy for Barilla US and Wasa USA organic social (IG, FB, TW, Pinterest)

  • development of custom social creative

  • management of editorial content calendars

  • sourcing of UGC for Barilla and Wasa to repost

  • copy for various one-off activations, sometimes paid

  • development and copy for Chef’s Corner listicles

 
 
 

BARILLA CUSTOM CREATIVE

 
 

WASA CUSTOM CREATIVE

Happy Mother's Day!

Dear mom, I know you love flowers, so I made you a fruity 🌷 for breakfast. Bon appétit! 🍓

Posted by Wasa North America on Wednesday, May 8, 2019
 
 

POST COPY

No more Mr. Rice Guy. From now on, we’re making pilaf with orzo. 🙌 📷: Phillina A.

Posted by Barilla on Wednesday, May 15, 2019

When the 🌡 looks like 💯, keep it cool with a refreshing rotini pasta salad. 📷: Simply Home Cooked

Posted by Barilla on Tuesday, June 11, 2019
 
 

CHEF’S CORNER LISTICLES

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HOCUS POCUS HUITLACOCHE SPAGHETTI RECIPE

No, it’s not black magic, but this spaghetti is quite bewitching. Huitlacoche, a truffle-like ingredient, gives this pasta its dusky color and smoky taste. Top with shredded Parmesan for an extra eerie contrast.

From “Spooky Halloween Recipes

SPOOKY HALLOWEEN RECIPES

CHEF DAVID POSEY’S BARILLA COLLEZIONE CASARECCE WITH PUMPKIN & PEPPER

You’ve never had pumpkin quite like this: casarecce and briny squash blanketed in a creamy buttermilk whey and seasoned with smoky Urfa pepper. Garnish with fried sage and toasted buckwheat for a final touch of earthiness.

From “The Billy Harris Dinner Series

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MOM’S HOMESTYLE GLUTEN FREE MACARONI SALAD

A picnic-ready dish so comforting and classic it’ll feel like your mom actually made it. Featuring gluten free elbow pasta and grilled chicken, everyone you serve will enjoy a little taste of home.

From “Barilla Barbecue Favorites