BARILLA & Wasa
Copy, Organic Social / Client: Barilla US
Making people crave pasta (and crispbread) as much as I do.
WHAT I’M COOKING
copy for Barilla US and Wasa USA organic social (IG, FB, TW, Pinterest)
development of custom social creative
management of editorial content calendars
sourcing of UGC for Barilla and Wasa to repost
copy for various one-off activations, sometimes paid
development and copy for Chef’s Corner listicles
BARILLA CUSTOM CREATIVE
WASA CUSTOM CREATIVE
CHEF’S CORNER LISTICLES
HOCUS POCUS HUITLACOCHE SPAGHETTI RECIPE
No, it’s not black magic, but this spaghetti is quite bewitching. Huitlacoche, a truffle-like ingredient, gives this pasta its dusky color and smoky taste. Top with shredded Parmesan for an extra eerie contrast.
From “Spooky Halloween Recipes”
CHEF DAVID POSEY’S BARILLA COLLEZIONE CASARECCE WITH PUMPKIN & PEPPER
You’ve never had pumpkin quite like this: casarecce and briny squash blanketed in a creamy buttermilk whey and seasoned with smoky Urfa pepper. Garnish with fried sage and toasted buckwheat for a final touch of earthiness.
MOM’S HOMESTYLE GLUTEN FREE MACARONI SALAD
A picnic-ready dish so comforting and classic it’ll feel like your mom actually made it. Featuring gluten free elbow pasta and grilled chicken, everyone you serve will enjoy a little taste of home.
From “Barilla Barbecue Favorites”