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ISLE OF DOGS

Social Copy, Community Management / Client: Fox Searchlight Pictures

Humans loved our campaign so much they gave us a Clio Entertainment Gold for Multi-Platform Campaign and Bronze for Microsite. Not as good as Puppy Snaps, but we’ll take it.

 
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MY ROLE IN THE PACK

  • writing post copy for three distinct social identities

  • fan engagement strategy and execution

  • real-time content ideation

  • editorial calendar management

  • social analytics

  • convincing humans to give us treats

 

 
 
 

INSTAGRAM: THE EPIC STORY

a mix of film quotes, passages from Wes Andersen's script, and original lines in the voice of Jupiter, our four-legged narrator

 
 

TWITTER: DOGS TAKE OVER

tweets brought to you by the four-legged former residents of Megasaki currently in exile on Trash Island

 

TW: A GAME OF FETCH

responding to dog commands with GIFs or engaging copy to show off our tricks (when we're feeling obedient)

 

TW: DOG POEMS

getting humans to wax poetic about us, their four-legged friends, to celebrate National Poetry Month

 

TW: DAILY SCRAPS ANNOUNCEMENTS

driving traffic to our gamified microsite where humans can dig through trash for the elusive Puppy Snap (and win real prizes!)

 
 

FACEBOOK: MEANWHILE IN MEGASAKI

get the latest news about Uni Prefecture (and the film) from Megasaki's most trusted reporters

Isle of Dogs | Dog Sneezes

Update on the Canine Saturation-crisis: sneezing has reached epidemic proportions and proves difficult to contain. ISLE OF DOGS is now playing everywhere. Tickets: https://tickets.isleofdogsmovie.com/

Posted by ISLE OF DOGS on Monday, April 16, 2018
Isle of Dogs | An Ode To Dogs On Set

This small minority of dog-lovers will be given a platform to voice their beliefs. ISLE OF DOGS is in select theaters and expanding to more cities each week. Tickets: https://tickets.isleofdogsmovie.com/

Posted by ISLE OF DOGS on Monday, March 26, 2018

All dogs attending screenings will be reported to the Kobayashi Municipal Task Force.

Posted by ISLE OF DOGS on Thursday, March 8, 2018
Isle of Dogs | Jeff Goldblum Reads Poems

This just in: Mr. Jeff Goldblum uses National Poetry Month as a platform to spread pro-dog propaganda in the guise of a poetry contest. ISLE OF DOGS is in theaters everywhere. Tickets: https://tickets.isleofdogsmovie.com/

Posted by ISLE OF DOGS on Friday, April 13, 2018
Isle of Dogs | Now Playing Everywhere

BREAKING: Municipal Task Force Dog-Catchers encounter dangerous Trash Island mutts while attempting to rescue Atari Kobayashi. ISLE OF DOGS is now playing everywhere. Tickets: https://tickets.isleofdogsmovie.com/

Posted by ISLE OF DOGS on Friday, April 13, 2018
 
 

Whatever happened to man’s best friend?